We help Australian and global brands go further, and faster, across every step of their trade journey
Australia and the rest of the world are ripe with opportunities for FMCGs. However, many things stand in the way of maximising your product’s success in Australian and global markets. Crossing these barriers to success and eliminating all odds is our speciality! As your trusted International Trade Partner and Advisory Board, we work as an extension of your team to ensure your product reaches the intended target audience and thrives on shelf.
What We Do
ANZ RETAIL
We help bring your product to the AU/NZ market + ensure it thrives on shelf.
Do you have an exciting food, beverage or healthcare product idea but need help to develop, promote and sell it successfully? BeFMCG is a one-stop shop providing end-to-end support to ensure every step of your journey to market is expertly planned and executed. Tap into our industry knowledge and retail contacts to maximise your chances of success while keeping costs in check.
BeFMCG provides support & strategy around:
- Brand positioning—We align consumer research and a great strategy to ensure a successful market entry.
- Product development—We ensure your product is made efficiently and cost-effectively without sacrificing quality. Our team can assist with contract manufacturing, packaging, and logistics supply chain.
- Category and retailer selection—We ensure your brand is sold through the outlets that attract the right customers, whether that be at Harris Farm, 7-Eleven, Chemist Warehouse, Woolworths, Coles, Countdown, David Jones or somewhere else. This can be a make-or-break decision.
- Retailer introductions—We leverage our coveted contacts within the AU/NZ retail industry's key players and assist in successfully collaborating with them and negotiating margins.
- Long-term business planning—We create strategies to keep consumers buying and supporting your product with promotions, sampling, testing campaigns, social media awareness and more.
- Data analysis—We review the data to measure the effectiveness of our current approach, iterate your strategy and accelerate your growth.
Let us help you transition your product from idea to reality successfully.
International Retail
Get global reach for your brand. We distribute select premium food, health, beverage and beauty products into Australia, New Zealand, the Middle East, Asia Pacific, the USA, and the Rest of the World.
There is an incredible opportunity for Australian brands to expand globally.
If we identify that your product fills a gap within the International or Australian market, we can act as the Distributor. Our deep understanding of the Australian and global retail landscape—and our robust relationships within both, established over decades in the industry—empowers us to effectively and efficiently navigate the complexities of national and international distribution.
Let us open doors for your brand, and help you expand into rich-with-opportunity markets.
LOGISTICS
Have you already got a product and a customer for your product, but need a strategy to get the goods to them? We can help.
Planning and organising the movement, storage and inventory control of goods can be a complex task. After all, Australia is the land 'down under'--making it far from almost everywhere. However, to maintain brand reputation, it's essential that your product arrives on time and in perfect condition.
Our team of FMCG logistics experts will create a roadmap to transport, store and deliver your products quickly and securely from Australia to wherever your markets/customers are. We will manage the supply chain in its entirety, from warehousing, processing, labelling, temperature control, and transportation from A to B. We also offer cross-border solutions for nationwide logistics.
Doing logistics right is critical to control your costs and maximise net profit, particularly as you start to scale. Having decades of experience in FMCG gives us access to the right parties to ensure smooth sailing across your supply chain.
Consulting
We provide targeted research and analysis to help your brand or company expand.
Businesses, government trade bodies and international organisations contact our FMCG Consultants when they need research conducted to understand opportunities in a market, assess the viability of new product ideas, and identify what can be improved to maximise market entry success or the continued success of a current product. Our team has vast expertise in market research and audits, data analysis, and product design to fit retailer and consumer needs.
BeFMCG can provide:
- Data analysis—To identify trends, gaps, and opportunities and optimise the sales of both new and existing products.
- Market research and audits—To comprehend the demands of your customers, minimise losses, and scope branded and private label opportunities at a market level, product level and store level.
INVESTMENT ATTRACTION
For when your brand is in the growth phase and needs an investment boost.
Investment attraction is at the top of the agenda for businesses needing a cash injection to reach their growth goals. The problem is that attracting investment is a lot like it looks on Dragon's Den: tough! The retail market is exceptionally competitive, and the process is complex. You must ensure you connect with the right potential investors, justify what you're asking for, develop a high-quality proposal that will pique interest initially, and communicate the business potential of the investment clearly. Easier said than done!
As part of our attraction investment process, BeFMCG will:
- Put together a business case that presents a strong justification for the amount a potential investor would be required to make.
- Map out your brand's sales journey + create financial projections to support your business case and extrapolate future growth.
- Connect your brand with potential investors—we will introduce your offering to our network of potential investors, set up investment meetings between both sides, support with presentations, and assist in negotiations.
Let us help you attract investment with expert preparation and strategic investor connections.
Events
Connecting clients with knowledge and key people.
We've cultivated a rich network of connections over decades in the retail industry—and now, we leverage these connections to organise and facilitate events that connect people and knowledge and ultimately bring more, better products to market. These events can be for Australian buyers or international buyers, and held online or in person. Our team will attend and direct each event, acting as a link between all parties to ensure our clients receive the most value from each event.
Events we can organise include:
Buyer research events—Designed to help clients understand what the buyer is looking for, the nuances of operating within a particular market, identify market gaps and determine whether a product is considered retail-ready.
- Retailer introduction events—Harris Farms, 7-Eleven, Chemist Warehouse, Coles, Woolworths, David Jones, Countdown + and more.
- Trade delegation multi-day events—We organise trade expeditions from end-to-end, taking company/business leaders to see international markets for themselves, meet with key local government agencies and bodies, meet with the local Chamber of Commerce, meet with some of the key retailers in the market, as well as gain a robust understanding of compliance legislation.
- Industry education events—We're on a mission to help more budding brands do retail right, with education on topics such as how to bring a product to market in Australia, what retailers are looking for, how to pitch your product at a store level and more!
